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We are a digital marketer, a brand strategy and engagement agency, empowering business with online reputation building and management, social and search demographic targeting and conversion techniques.

Let Social Media work for you….

What is Digital Marketing?

Digital marketing is basically any form of marketing that uses digital or online tools, platforms or channels to increase brand recognition, increase revenue or build loyalty.

Social media marketing






A Social Media Marketing Strategy encompasses the use of online channels such as Facebook, Twitter, Instagram, and LinkedIn to reach your target audience on both broad, and individual levels.

Properly using social media for your business or organization can help build an online presence through the creation and promotion of multiple forms of content.
This can either be in form of blog posts, videos, pictures / posters, and updates that businesses or organizations can then share with their audiences and intern will be seen further by their extended networks.
By having the social media channels on their own are not enough to promote your business or organization. For that, you need to develop an in-depth Social Media Marketing Strategy.

Digital Marketing Strategy

Steps for Social Media Marketing Strategy

1. Identify your social media marketing goals

Access the business or organization in-market segments which will enable you to target specific niche audience for a specific product or service that you offer.

2. Define your target audience

You need to start defining your target audience by traits like age, gender, geography, profession, and income.

More than likely, you will have at least two or three key target personas. Make sure that you understand your customer’s problems, and how you’re actively able to resolve those problems through your product or service.

3. Know the purpose of each platform

Each social media network has an intended purpose and it is paramount for any business or organization to do a research and determine the platform that suites each product or service that they offer.

When determining which networks to leverage, you need to understand the individual platform’s purpose and how it relates to the content you will be sharing. Ultimately, the best social media platform(s) for your business is the one your audience uses.

4. Choose the Right Platform

Select which social media platform(s) to focus on for your business or organization. You need to base your decision on both your audience, as well as the specific industry you are in.

Take a look at the social media platforms your competitors are using. This will help you get an understanding of which channels your brand should consider using. Also, note the social media content tactics your competitors are executing.

Having knowledge of your competition’s Social Media Strategy will guide you in creating your own by highlighting the opportunities and weaknesses your brand can take advantage of on those particular networks.

5. Start Content Creation

After narrowing down your audience and the social media platform(s) to reach them, get ready to begin developing content to share and promote your product, services or your brands.

There are several forms of contents and the major forms to consider and develop for your Social Media Marketing Strategy are;
Blog posts

Regardless of what form of content you chose to develop, it should relate to both your business or organization and the problems that your products or services solves.

6. Develop Key performance Indicators

Measuring the success of your business or organization on social media is a critical factor. This can be done by measuring;

Engagement: This measures the likes, comments, shares, profile views, mentions and follows.

Reach: This indicate how widely your content is being viewed, followers, impressions, and traffic data.

Leads: This measures how many new sales leads that your content generates that could potentially lead to additional sales.

Sales: The end result or the target is new sales and customers, and how those numbers correlate with engagement and

By measuring the KPIs, you will then be able to fine tune your approach, do more of what is working, and less of what is not. Whether your target is to increase brand recognition, increase revenue or build loyalty, it is important that your social KPIs strongly align with your overall business or organization’s objectives.

By focusing on understanding your target audience, developing the right content for the proper channel(s) and measuring success, you will be able to leverage social media to gain a competitive marketing advantage.

Our Clients

Growing your social footprint and creating engaged followers is an art and a science. Crystal Icons provides the much needed, talented team leading the charge.

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